Looking at 2021
The Earth Summit, held in Rio de Janeiro from 3 to 14 June 1992, was the first world conference of heads of state on the environment
sustainability is the magic word deeply linked to sustainable development , a concept traditionally linked to the well-known report Brundtland in 1987 which defined it as “ a development that satisfies the needs of the present without compromising the ability of future generations to satisfy their own ”.
In any case, the real institutionalization of expression dates back to the Rio de Janeiro Conference (1992), a turning point in the international scenario, aimed at overcoming the previous approach to issues inherent to the relationship between environment and economic development, mostly linked to the ban on transboundary pollution. Here, the idea of sustainable development is brought to the center of the debate, recognized as a right, ordering and gluing principle under which environmental protection becomes an essential component of economic processes , mainly to avoid, or at least reduce, the external effects that negatively affect society.
Thus takes shape the three-dimensional nature of sustainable development based on three interdependent focal points that reinforce each other:
- economical progress
- social development
- environmental Protection
which seems to begin to take on a new declination, no longer in a static sense, as an obstacle to development, but in a dynamic sense, as a possible engine of change.
Sustainability and Packaging
In this regard, the increasing attention of companies to food product packaging deserves to be highlighted, in an attempt to concretely contribute to that ecological revolution which, far from wanting to remain a dead letter, has an extreme need to be translated in action. Yes, because, while it is true that many talk about the environment, it is equally true that not all company policies are able to combine high product quality standards with the use of eco-friendly materials. There are numerous aspects to take into consideration: from the minimum shelf life to the fragrance of the product, from construction costs to the actual competitive advantage on the market.
A year has already gone by since winning the ADI Packaging Design Award at Marca 2020 but the Homemade line of Salati Preziosi continues to be talked about . On the other hand, the growing attention of consumers to the theme of sustainability has rewarded the choice of the company that, even today, continues to produce super crunchy chips wrapped in a 100% compostable pack, so innovative that it is considered the first plastic free package for potato chips .
This is why the packaging of the Casereccia line by Salati Preziosi represents a real revolution:
- it can be recycled in the wet and organic;
- becomes compost after only 3 months, thus favoring reuse in agriculture;
- maintains the organoleptic properties and characteristics of the product unaltered.